Learn, connect and develop your skills through specialist grooming seminars led by experienced professionals.
Dog grooming education
Specialist seminars and workshops for groomers.
Animal Magic Styling Academy organises specialist dog grooming seminars for groomers who want to develop their technical skills, creativity and professional knowledge. Sessions are practical, specialist-led and designed around real professional grooming. In-person seminars are hosted in Godalming, Surrey, with selected topics also available through live online sessions.
Our seminars and workshops are open to student groomers building their foundations and to experienced professional groomers who want to refine technique, learn new approaches and learn alongside other groomers who take the craft seriously.
Available in person & online
In-person sessions are delivered in a professional grooming environment, while selected seminars are also available online — making specialist education accessible to groomers wherever they are.
Live grooming demonstration — Costin Stoica, Head Teacher
Registering interest
How it works
Our seminars are scheduled in response to genuine interest, allowing us to create focused, high-quality sessions for groomers who want to develop specific skills. Register your interest in the seminar that suits you and, as the group develops, we'll contact you first with proposed dates, format and full booking details.
1
Register your interest
Choose the seminar you're interested in and submit your details.
2
We build the group
As interest grows, we bring together groomers who want to develop their skills in the same specialist area.
3
We confirm the session
Registered participants are contacted first with the proposed date, delivery format, availability and full booking details.
4
Secure your place
Once the session is confirmed, you'll receive everything you need to complete your booking.
Registering your interest is completely free and gives you priority access when new seminar dates are released. We'll contact registered participants first with availability, format and booking details — with no payment required at the interest stage.
Dog grooming education
Taught in front of the dog, not a slideshow.
Our training is centred around real grooming, real dogs and real technique. In-person sessions combine live demonstration with close-up practical learning, while selected online seminars bring the same specialist-led approach to groomers joining remotely.
Professional groomer training
Seminars gathering interest
Dates, delivery format and pricing are confirmed with registered participants first.
Gathering interestFormat confirmed with date
Handstripping Techniques
A practical seminar on handstripping: reading a harsh coat, working with the growth cycle and shaping a terrier to breed standard.
Topics covered
Coat texture and growth
Rolling a coat
Breed-standard outlines
Tool choice and grip
Level
Student and professional groomers
Location
Godalming, Surrey
Duration
One day
Gathering interestFormat confirmed with date
Scissor Work & Finishing
Refine your scissoring: balance, symmetry and the clean finish that separates a good groom from a professional one.
Topics covered
Balance and structure
Scissor handling
Blending and finishing
Working efficiently
Level
Professional groomers
Location
Godalming, Surrey
Duration
One day
Gathering interestFormat confirmed with date
Competition Preparation
How competition grooming is prepared and judged, with guidance on dog selection, timing and presentation on the day.
Topics covered
Choosing a dog
Working to time
Presentation and detail
What judges look for
Level
Advanced and competition groomers
Location
Godalming, Surrey
Duration
One day
Dog grooming seminars Surrey
Register your interest.
No payment is needed at this stage. Tell us which seminar interests you and your preferred format, and we'll contact you first when dates and booking details become available.
Finished work — breed-standard presentation
Stay in touch
Follow Animal Magic Styling Academy
New seminar ideas, grooming demonstrations and confirmed events are also announced on our Facebook page.